MLM genealogy leads can be a useful tool in setting up your multi level marketing, especially if you're an experienced marketer. But, much like most things, there are both pros and cons to using them. In this article, we'll look at the issues surrounding MLM genealogy lists.

First, The Good...

I often consult with networkers that are new to this business. Most of the time, they've been told by their upline to make a list of friends, loved ones, and associates to approach about their opportunity.

This is not the best advice.

If you're selling sports cars, the best possible prospect is someone who has purchased a sports vehicle recently... which may or may not include your pals, family, and acquaintances.

Sponsoring someone into your MLM opportunity is no different. Ideally, you need t talk to people who have joined a network marketing opportunity lately. These are referred to as "opportunity buyers," and that's exactly what MLM genealogy leads are.

So, if you're thinking about buying MLM genealogy leads, you're on the proper track.

The Bad...

Unfortunately, it's not always that easy.

MLM genealogy leads are often years old, having been pulled from the back office of companies that are no longer in business. This translates into a lot of bad numbers and people yelling, "John doesn't live here anymore... Quit calling me!"

Additionally, there's a good chance that the list has been sold many times. Chances are, your "fresh MLM genealogy lead" has been approached many times before you ever purchased their information.

Another issue is clients. Most companies place both customers and distributors in the same report, and just because someone bought a product does not mean they'll be interested in joining an opportunity. Yet more of your time is wasted.

The Ugly...

Last of all, there's one extremely important thing to consider. Every name on the list that you bought it there for one reason and one reason only: they signed up with, or purchased product from, a MLM.

Not one of them asked for their name to be put there, nor did they ask to be solicited by you.

This influences you in two ways:

1) Legally, you have to be careful in how you initiate contact. Since you don't have their authorization, and their phone number may be on the do not call list, you can't take advantage of something like voice broadcasting... as well as you have to be careful with e-mail.

You can call them one by one, but that's not very useful...

Direct mail is probably safest, but a few MLM genealogy leads actually include address data. The majority of include name, phone, and e-mail if you're lucky.

2) It takes more skill to hit your objectives with these leads. If you're going to pick up the phone and call them cold, you better know precisely what you're going to say and be confident in your delivery.

If not--if they smell fear--you'll be eaten alive!

So there you have it! The good, the bad, and the ugly on MLM genealogy leads.

You are right to be aimed towards opportunity buyers, but be aware that most MLM genealogy lists are aged, out-of-date and full of bad data. You'll need to be careful how you reach out to them, and when you do actually reach the person whose name is on your list you'll need to handle the conversation properly.

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